I wrote a novel a few months back (a standard travel-through-time, historical romance), which I then sent off to a writing agent. If the agent liked me, I reasoned, they would pitch my novel to a publisher. If the publisher liked the novel pitch, they would offer me a base fee – probably a few thousand dollars – and a small percentage (less than 10) from the sale of each book. If they were an influential publisher, my book would be picked up by a few larger bookstore chains, and if they were really influential, it would be prominently displayed in the stores, enough so that customers would see my novel and decide to give it a go. With luck, a few thousand would sell – enough to make my name and convince publishers to continue to invest in me. By my third book, I would be well-known and popular enough to sell millions of copies and make a full-time living off of writing.
That was the idea. The reality is that I never heard back from the writing agent, and even if I did, my chances of ever getting accepted by a publisher are around one in a million.
Well, as it turns out, my publishing plan was completely behind the times. More and more authors are deciding to bypass the cumbersome print industry dinosaur and sell their own books directly to readers via the Internet. With more e-books and e-readers being sold as each day progresses, this makes perfect financial sense. Who needs a printer, binder, cover designer and marketer when all that is required for online readers is a digital file? With just a small amount of work on my part, I could be sharing my sci-fi-romantic-epic with the world as early as, well, tomorrow.
Now, here’s the rub – digital copyright. Once a writer or painter or photographer or videographer’s work is published to an online forum – say Amazon or YouTube or iStock – who owns the rights to it? What if the artist’s sister wants to host that work on her website, and the original website it is being sold on says no? What if that artist decides to take his/her work and sell it on a competitive website, and the website again says no? Who’s in control here?
Welcome to the minefield that is digital copyright law.
Cory Doctorow, science fiction writer, blogger, and advocate for liberalizing copyright laws, touched on that minefield at the SIGGRAPH 2011 conference recently held in Vancouver, BC.
“One of copyright’s most important roles is to serve creators,” argued Doctorow. “But we’ve given intermediaries rights they don’t need and don’t deserve – the right to tell a creator’s audience what to do with a creator’s work, even if the creator doesn’t agree with them.” (See below for the video of his keynote address)
The problem stems from the US 1998 Digital Millenium Copyright Act, and the still-to-be-passed Canadian Bill C-32, both of which give digital rights management (DRM) companies the power to enforce their own rules when any form of digital media is entrusted to it to share or sell. This, in turn, takes ownership away from the original creators.
For example, iTunes, which sells the majority of the world’s online audiobooks, requires new audio files to have the company’s DRM rules added to them before they can be sold as Apple products. “If, after selling your audiobook on iTunes, you decide to try and sell with a competitor, you can’t grant your customers/listeners/readers permission to break DRM from iTunes off of the audiobooks and bring them with you to the new platform, neither can the publisher,” notes Doctorow. “The only entity that is allowed to authorize people to take works that were sold in an Apple store to a competitor’s media management platform is Apple. So your fans either have to abandon you, or maintain two, separate, non-interoperable parallel libraries of your stuff, and use different devices and systems to get at them. The company that contributed no creative input [therefore] gets the lion’s share of DRM.”
As well as being an issue for the creator, these copyright laws raise a greater question about the rights of corporations versus individuals, and the needs of an Open Internet versus commercial requirements of artists and businesses. These discussions will no doubt be further drawn out by Tim Wu and Michael Geist, legal experts and keynote speakers at the 2011 Cybera Summit. But it is still worth debating on an individual level (as we’ve begun to do in Cybera’s LinkedIn group, and it is something that all Internet users should be made aware of.
There should be a way, argues Doctorow, for us to “make copyrights that pay artists without requiring absurdities like surveillance and control.”
What is the ideal solution – more open or more control? Join the debate and leave your comments below.










These are interesting points
Submitted by Chris Heier on Mon, 2011-08-22 18:05.
These are interesting points you bring up, however, I wonder about how much of an impact the terms of service for use of a distribution medium would have an impact. An artist isn’t really a lawyer, but they do technically own the reproductive rights to their works, unless by virtue of a TOS with a retailer or distributor, such as Apple and their DRM, you relinquish your rights. I don’t think that your rights to an artist are ever usually lost unless you sign away all rights to distribution to a distribution medium.
At that point, it is no longer an issue of the rights of corporations versus individual, it becomes an issue of what terms did you agree to in order to gain exposure through the corporation. Are the terms specific to the version of the digital content that Apple distributes, or the source content? I know looking at the TOS for the iTunes store for consumers on my iPhone, it is over 60 pages.
If the rights are given away as part of signing with a retailer/distributor, and you feel its unjust, then the terms would have to be tested in court in order to set a precidence.
As for DMCA or C-32, whether or not it is ethical to the artist or the consumer or retailer, etc… that is the more interesting debate since corporations are most likely going to utilize and enforce the provisions to the detriment of fair dealings/fair use, but that in itself can be a large debate all in itself.
You don't have to sell your
Submitted by curtis on Tue, 2011-08-23 08:02.
You don’t have to sell your book anywhere that uses DRM. No one is forcing you to sign a contract. And I’m not saying that facetiously. :) Maybe if people weren’t so quick to use services like iTunes, iTunes wouldn’t be so draconian and out-of-touch.
I don’t like DRM, and have written a collection of short stories that I published myself, but physically not digitally. I wouldn’t sign a contract with iTunes in their current state. But then again, my writing was licensed CC which is not something a company like Apple is going to understand.
The Creative Commons
Submitted by Jan Rubak on Tue, 2011-08-23 11:51.
The Creative Commons licensing regime provides artists one way to explicitly specify what freedoms they wish to accompany a given work. (creativecommons.org) This is becoming more and more widely adopted by self-publishers of all forms (e.g. Wikipedia, twit.tv, Nina Paley, Jonathan Coulton, and many others). Cory himself releases all his books under CC the same day his Tor-published hardcovers hit the bookstores.
Print-on-demand services like lulu.com allow digital media artists to cater directly to customers who still want physical products, while bypassing the more traditional publisher/vendor route. As more of these services appear, and as they become more widely adopted, I hope their pricing will become more competitive than it is right now. (Buying a book in a bookstore is still preferable to paying the same price online *plus* shipping costs *plus* having to wait a week before having it in hand.)
Cory has repeatedly said that he thinks the existential threat to print books from e-books is greatly overstated. I’m not sure I agree with him on this, but I do agree that any such threat will remain negligible until a universal open e-book format becomes widely adopted, and this will never happen as long as the major players insist on wrapping e-books in restrictive DRM. The essay in Chapter 16 of his book “Content” includes an interesting contrast of the different value propositions that the two formats offer. (craphound.com/content/download) Thanks to CC-licensing, one of his slavering fanboys has produced a free audiobook of the essay collection, in case (like me) you prefer listening over reading.